When Rick Shaffer wanted a fast come-at-you video for “So Tired” he immediately enlisted the expertise of British artist/director, Peter McAdam, who previously took the reins on two of Shaffer’s solo videos, and two for his band, The Reds®.
The “So Tired” visuals encapsulate the feeling of being overloaded by a modern world that continually bombards us with text, sound and images. McAdam, used his extraordinary software creation called, iCoda — a sound interactive image blender — to express the chaos of the inner mind. McAdam’s unique application works by loading in numerous images that are then activated by amplitude and duration of the music to create a random animated mash-up.
For the “So Tired” video McAdam resurrected his alternate being, Johnny Satan, to choreograph and dance to the music. Satan becomes a symbol for going with the flow by dancing and embracing chaos, and/or allowing anger to release our inner demon and the secret inside scream heard only by the screamer.
THE “SO TIRED” YouTUBE LINK ► https://youtu.be/O6eIasvtRds
∎Director: Peter McAdam, http://www.icoda.co.uk ∎Choreographer/Dancer: Johnny Satan ∎Still Photographs of Rick Shaffer: Theresa Marchione, http://www.tinyurl.com/TheresaMarchionePhotography ∎Thanks To: Phil Holden – Tyne Media, Baltic 39, and Dan Parker ∎So Tired Video © 2015 Tarock Music
∎”So Tired” is track 4 on Rick Shaffer’s album, Jitterbug Shake. Download a free mp3 — https://soundcloud.com/tarockmusic/so-tired-rick-shaffer
∎Jitterbug Shake buy options — http://www.tarockmusic.com/jitterbugshake/buyjitterbugshake.html
∎Jitterbug Shake liner notes — http://www.tarockmusic.com/jitterbugshake.html
∎ARTIST: Rick Shaffer — ALBUM: Jitterbug Shake — VIDEO: “So Tired” on YouTube — https://youtu.be/O6eIasvtRds